MORRISONS has announced significant price changes, and customers may save money. It comes as families face rising food and energy costs as a result of the cost of living crisis. Food inflation reached 16.4% in December, as prices continue to rise. Morrisons has announced that it will be lowering the prices of 1,000 everyday items for at least eight weeks. The supermarket giant said the move will help its customers through the “January squeeze”.
The price of Morrisons’ breaded chicken kievs has been reduced from £2.60 to £2.25. While a loaf of 800g seeded batch five seeds from Warburtons will be reduced by 30p to £1.45. The price cuts will be available at all 498 Morrisons supermarkets, and the majority of products will be available online. Around 130 items, including bread, cheese, and meat, have already been reduced in price at the supermarket. Prices were reduced on January 2 to assist shoppers facing a cost-of-living crisis.
It also offered 5p off a liter of fuel to customers who spent £35 or more in-store.
“Today’s cuts demonstrate our continued commitment to doing everything we can to help when it comes to the cost of grocery shopping,” said David Potts, CEO. “In addition to the cuts we made to the Savers range at the beginning of the month and then our fuel promotion, we’re now lowering the prices on even more popular products to help make a difference in our customer’s pockets.”
It comes after Tesco and Sainsbury’s both announced price increases. Tesco has frozen the prices of over a thousand everyday items until April 10. Meanwhile, Sainsbury’s has also launched its next round of Aldi Price Match promises on “more products than ever before”.