HEDBOX: Redefining Battery and Power Management!

by IS_Indust
Zoran Komlenski | Emina Kabic | Co-founders | CEO | CFO | HEDBOX

Harnessing Years of Experience and Expertise to Create the Ultimate Professional Power Solutions!

Capturing the perfect shot requires more than just a skilled photographer and a keen eye for detail. In the fast-paced world of professional photo and video, having reliable and high-performance equipment is crucial to ensuring that every shot is picture-perfect. Enter the world of manufacturers and designers of lithium-ion battery packs, chargers, and accessories – the unsung heroes of the film industry. With their cutting-edge technology and unwavering commitment to quality, these companies are revolutionizing the way professionals capture, store, and share their most precious moments.

From mobile devices to eco-friendly vehicles, batteries are the core of modern technology, providing us with the ability to stay connected and energized while on the move. However, as renewable energy gains momentum and the necessity to decrease our carbon footprint grows, the significance of sustainable battery and power management solutions is becoming increasingly paramount. HEDBOX is an organization that addresses this issue by offering a wide range of innovative products, including sleek and portable chargers for on-the-go power and high-capacity battery packs that provide uninterrupted shooting throughout the day.

With a single camera-mounted battery pack, HEDBOX provides a flexible and affordable battery solution that not only powers cameras but also external monitors/recorders, light panels, and USB-connected devices. Their Power Bank also combines charging and uninterruptible power supply (UPS) features. By leveraging the extensive expertise and know-how acquired through collaborations with camera and video equipment manufacturers, Hedbox holds a competitive edge in the realm of power consumption devices. Thanks to an innovative design philosophy and the incorporation of highly sought-after features, Hedbox offers a superior line of power solutions tailored for professionals.

In this cover story, we delve into the fascinating world of this innovator and explore the latest advancements in lithium-ion battery technology!

Cutting-Edge Lithium-Ion Battery Technology

HEDBOX, short for High Energy Definition Box, is a cutting-edge technology company that specializes in crafting high-performance lithium-ion battery packs, chargers, and accessories for professional photographers and videographers. Founded in 2009 with the mission to create products with exceptional technology and top-notch performance, HEDBOX is dedicated to always staying ahead of the curve with unique and innovative offerings that are both technologically advanced and environmentally conscious.

With the help of their Swiss-based Research and Development team, HEDBOX is able to maintain a sharp focus on product quality and consistently deliver premium products to their customers. Their R&D team takes an innovative approach to Lithium-ion Battery packs and Battery Management System (BMS) product design, ensuring that their offerings are always top-of-the-line.

Power Solutions

In 1996, the company was established with the aim of integrating systems and engineering broadcast television stations, as well as video production studios. As a result of the successful completion of diverse projects, the company soon became the leader in the system engineering and distribution of the world’s leading video brands.

Drawing on this vast experience, the company identified a gap in the market for batteries and power supply solutions. In 2009, the HEDBOX brand was launched to address this deficiency and develop proper power solutions that were highly needed in the world of video and photo production.

Revolutionary Approach

The company’s strength lies in its attentive approach to market needs. By closely listening to the requests of both cameramen and producers, they are able to create unique solutions that cater to their every requirement. Their R&D engineering team takes great care to consider criticism from all customers, and they work to integrate their feedback into the design and technological solutions of their products. This approach has helped them achieve their goals and garnered positive feedback from satisfied customers worldwide. Their factory employs a highly skilled workforce of 56, and they have a total group of 75 employees, who are the backbone of their success.

Every member of their team is deeply committed to all aspects of manufacturing, marketing, and distribution, with a meticulous focus on particulars. Each item undergoes personalized quality checks, right down to its tiniest features, which results in an exceptional track record of product returns (a Return Merchandise Authorization RMA rate of only 0.173%).

Unleashing Creativity and Embracing Innovation

In their perspective, the optimal method for attaining exceptional design and product solutions is through complete liberty of choice and embracing all recommendations. Their organization’s slogan is “Be the first or be entirely distinct,” which they apply to both the aesthetic design and technological features of their products. This motto guides the execution of their products and their performance.

For over 14 years, this motto has been the primary guiding principle that has led them to success. As a result, all of their products are distinctly recognizable and widely regarded as top-notch, market-dictating goods. Moreover, they are priced affordably, reflecting the company’s approach, which facilitates the widespread availability of HEDBOX’s premium, high-quality offerings.

Unmatched Safety and Quality

The Lithium-Ion battery packs produced by this company adhere to the most rigorous safety standards and have received official certification for quality and security. They have also passed drop tests at a height of 1.8 meters. However, it’s important to note that Lithium-Ion technology is classified as a hazardous material and thus requires specific regulations for transportation via land, air, and sea as defined by international transport security organizations. According to them, these regulations pertaining to transportation pose a challenging situation for both the company and customers utilizing their merchandise. As a result, the company is devoting significant financial means to discovering a foolproof solution for the design of battery packs that are safe and suitable for all modes of transportation, both presently and in the foreseeable future.

Global Expansion and Commitment to Education

The company places great importance on keeping a watchful eye on the market and actively listening to its needs. This is crucial to their ongoing efforts to develop new products and continuously expand their production capabilities. They are committed to ensuring that their entire production process remains up-to-date through modernization initiatives. To comply with regulations governing product transportation, they have established distribution centers around the world, including locations in Europe (Slovenia), the United States (Las Vegas), the Middle East (Dubai), and China (Hong Kong). With this solid infrastructure in place, they are well-positioned to guarantee the prompt and secure delivery of their products to customers worldwide.

HEDBOX places a great emphasis on educational institutions and the education of upcoming users of Video and Photo equipment. These institutions can enjoy exclusive privileges for accessing all HEDBOX products. This approach ensures that students become acquainted with all the products from the outset, allowing them to use them with ease and proficiency in their future endeavors.

Revolutionary NINA Mini Battery

HEDBOX is at the forefront of power development solutions in the Video and Photo market. Their latest innovation, the NINA mini battery, packs a powerful punch and is the physically smallest and strongest battery in the world. While the development of a battery using SodiumIon technology remains a priority for HEDBOX, they are still working on perfecting their conceptual solution before presenting it to the world.

As HEDBOX approaches its much-awaited fifteenth anniversary, it is the perfect occasion to make a significant announcement. The launch of the Battery Charger DC150 adds to their already impressive portfolio of power solutions, cementing their status as leaders in the industry. Keep an eye out for more exciting revelations from HEDBOX as they continue to develop groundbreaking products that will revolutionize the world of photography and videography.

Global Powerhouse Expands Reach

In 2009, they cautiously entered the European market, yet their brand quickly gained recognition and acceptance worldwide. Presently, they boast branches on four continents, allowing them to effortlessly fulfill all client requirements. Their steadfast faith in their brand and devoted customer base have provided the motivation to grow, not only by introducing new products like Nina and Dual Charger DC150 but also by broadening their distribution networks. Consequently, their upcoming endeavor is to establish new offices in Africa, Australia, and India.

With an unwavering commitment to advancement and growth, they exclaimed – Our company is looking to establish a fresh manufacturing facility on a global scale. Our vision has directed us towards exploring the United States of America as a potential location, and after a thorough examination, we have decided that Nevada is the prime state for us. Our previous interactions with Nevada have greatly influenced the expansion and prosperity of our brand in America. By generating 100 new employment opportunities and investing in the construction of this new factory, our Company will establish a noteworthy local brand in the United States.

Unleashing the Power of Passion

The most treasured asset of their enterprise is their workforce, comprising individuals who are driven by their enthusiasm for inventive concepts and finding solutions to problems. The company places immense significance on freedom of expression and encourages proposals from its personnel. A competitive edge is omnipresent in the work culture, and each employee endeavors to surpass their competitors in their specialized fields. Remarkably, a whopping 67% of the employees have been associated with the company since its inception. The team’s combined efforts ensure the company’s triumph in the forthcoming growth and operations.

HEDBOX is fully committed to delivering excellence, which is evident in its standing as one of the leading premium battery pack brands in the market. Their team is dedicated to upholding this standard and providing the best possible products to their customers.

HEDBOX Powers the Future

In times of global warming and constant climate change, the transition to renewable and green energies concerning the burning of fossil fuels or atomic compounds is a priority for all of them. Batteries are, without a doubt, the future of energy storage. If you look at the speed with which the auto industry switched from internal combustion engines to electric drive, it will be clear that the battery production industry is the future. Their factory represents only a small part of the world battery production market, but even in a small percentage, they thrive on contributing to the preservation of their planet. The financial and development growth of the HEDBOX brand and all its products is expressed in a 43.4% year-on-year increase, which represents clear evidence that they are doing the right thing.

Real People, Real Results

Customer: MERLIN Distribution

Published at: TV VIDEO

Publish link: https://www.tvyvideo.com/en/2023012320374/news/enterprises/hedbox-arrives-in-latam-with-merlin-distributor.html.

“As the leader in battery and power management solutions for creative users in the media and entertainment industry, HEDBOX’s product line includes batteries DV, Cine & Pro Batteries, V-Lock Battery Plates & Chargers, PRO Power Banks and accessories, supported by all major camera manufacturers and brands industry leaders in peripherals.”

Regarding this appointment to be in charge of HEDBOX operations throughout Latin America, Edson Marion, CEO of Merlin Distributor, says:

“As is the policy of our company, we work with the leading manufacturers of our industry, trying to bring the best quality in products, solutions, and technologies to all our business partners, so we know the success we will have together with them in the rapid HEDBOX positioning in Latin America.”

As part of its excellence in the quality of its products, HEDBOX offers a guarantee limited solely for the benefit of the original purchaser and is not assignable or transferable, thus generating a loyalty policy with its network of distributors throughout the world that for any problem or imperfection that you have during the warranty period, the product is proven to be defective, HEDBOX has the commitment at its discretion to replace them, repair the product, as well as bear the costs of replacement or acquisition of other equivalents, as well as the cost of repairs.

Valdiney Marcelino, commercial director of Merlin Distributor, affirms HEDBOX:

“He has a line of top-level products, which will be an ideal solution for our region, taking into account the cost-benefit variable, taking all the energy to the teams of our professionals and content creators,” added JoãoMarchiore, CFO of Merlin: “We will have a complete inventory available to our network of distributors, to comply with the HEDBOX policy of fast delivery and from then maintain as Merlin Distributor always does the manufacturer’s warranty on the whole region.”


As a commercial balance from its inception in 2009 to 2013, the company had a share of the market in the territory of Europe of only 3% in the professional industry of video and photography, and with sustained commercial growth from 2013 to 2021, HEDBOX managed to increase its market share to 20% in the European territory, while the total share throughout the world market is defined at a rough estimate of 10%.

In closing, Emina Kabic states: “At Hedbox, we are all personally committed to offering the highest quality products, which is why our brand is one of the best compared to other brands of Premium batteries; therefore, I have no doubt that this commercial success that we have achieved in recent years worldwide we will take to Latin America by the hand of Merlin Distributor.”


Publish link: Hedbox sets up distribution hub in Dubai – BroadcastPro ME

Hedbox, a manufacturer of professional lithium-ion battery packs and chargers for the broadcast industry, is setting up a Dubai-based distribution hub for the MENA and other parts of Asia.

Speaking to BroadcastPro ME, General Manager Michael Jones said:

“We believe we are the only battery producer that has invested locally in its own office in the region. This is primarily so we can provide much faster support and supply to our resellers. It is vital for camera crews to always be shooting, so I believe we can support the market better than our peers.”

With the primary focus on the broadcast industry, Jones believes the controlled supply chain and R&D allow Hedbox to offer performance and quality at competitive prices. Jones underlines the brand-agnostic capability of the Hedbox charger in particular.

At Hedbox, we do not take a walled garden approach to compatibility, which is why all of our chargers are able to efficiently charge not only the Hedbox battery but all other brands – so you now only need to buy one charger for all. All of our R&D is managed at our facilities in Switzerland, ensuring we use only the highest quality Samsung and LG inner battery cells.

The company will be participating in CABSAT, to be held in Dubai World Trade Center, where an exclusive partnership with Dubai-based United Broadcast & Media Solutions (UBMS) will be announced.

Published at: Newsline report

Publish link: Newsline Report.

Valdiney Marcelino, commercial director of Merlin Distributor, affirms of the HEDBOX product line: “It is really of Premium quality, with which we are very satisfied with the reception we are having with them in Latin America, with which this new agreement for We see reaching the United States market as an excellent opportunity to continue developing the brand in the Americas” adding João Marchiore, CFO of Merlin: “We already have a strong inventory available to our network of distributors in our bases of operations in Brazil and Miami, and from the latter to be able to comply with HEDBOX’s professional policy of fast delivery and offer the guarantee of Merlin and the manufacturer throughout the continent.”

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